From Halal to Tayyib: Developing a Sustainable Muslim Consumption Framework

Abstract

Introduction/Main Objectives: This study examines the shift from halal-oriented consumption toward tayyib-oriented and sustainability-oriented Muslim consumption. It aims to develop the Sustainable Muslim Consumption Framework (SMCF) by integrating halal compliance, Islamic ethical values, environmental consciousness, and ethical purchase intention. Research Methods: The study employed a Systematic Literature Review (SLR) guided by the PRISMA protocol. Articles published between 2020 and 2026 were retrieved from Scopus, Web of Science, and Google Scholar; 38 eligible articles were selected and analyzed using thematic synthesis. Finding: The study identifies five dimensions of sustainable Muslim consumption and shows that Islamic ethical values link halal compliance to sustainability-oriented behavior. Conclusion: The SMCF contributes to the halal consumption literature by integrating sustainability principles into Islamic consumer behavior and offers implications for the development of the halal industry.