FOMO, Financial Literacy, and Long-Term Investment Motivation on Gold Investment Intention: Evidence from Indonesia

Abstrak

Introduction/Main Objectives: This study examines the effects of FOMO, financial literacy, and long-term investment motivation on Islamic digital gold investment intention in Indonesia, based on the Theory of Planned Behavior and behavioral finance theory. Research Methods: A quantitative cross-sectional survey involved 216 respondents selected through purposive sampling. Data were analyzed using PLS-SEM with SmartPLS 4 and bootstrapping. Finding/Results: FOMO, financial literacy, and long-term investment motivation all had positive and significant effects on investment intention. Long-term investment motivation showed the strongest influence, followed by financial literacy and FOMO. The model explained 29.3% of the variance in investment intention. Conclusion:  Islamic digital gold investment intention is shaped by behavioral, cognitive, and motivational factors, highlighting the importance of long-term investment messaging and stronger financial literacy.