Human Resource Management Strategies to Improve Work Competence and Maintain Product Quality in Swallow's Nest MSME: A Case Study of Bu Lia Lamongan

Abstract

Introduction/Main Objectives: This study examines Human Resource Management (HRM) strategies at Bu Lia’s Swallow’s Nest MSME in Lamongan to improve employee competence and maintain product quality. Research Methods: A qualitative case study was conducted through interviews, observations, and documentation, involving seven informants, including the owner, employees, a supplier, a customer, and business partners. Finding/Results: HRM practices include character-based recruitment, structured task distribution, family-oriented communication, performance evaluation, on-the-job training, and senior mentoring. Product quality is maintained through three-stage quality control. Employee competence supports product quality, customer satisfaction, and loyalty, forming an integrated, sustainable business model. Conclusion: Strengthening written SOPs and expanding employee access to external training can improve quality, consistency, and business sustainability.