Digital Transformation in the Development of Sharia Entrepreneurship and Islamic Value-Based Halal Markets

Abstrak

Introduction/Main Objectives: This study examines the impact of digital transformation on Islamic entrepreneurship, focusing on opportunities and challenges in expanding the halal market. Research Methods: A qualitative literature review was conducted using relevant articles, books, and academic references. Finding/Results: Digital technology enables Muslim entrepreneurs to expand market reach, improve business efficiency, and increase access to halal products and services. However, challenges remain in Sharia compliance, data protection, digital literacy, and competition with conventional businesses. Conclusion: Sustainable Islamic entrepreneurship in the digital era requires effective digital transformation supported by Islamic values such as trust, honesty, fairness, responsibility, and professionalism.